There is no question that social media is one of the most critical ways to market businesses in the 21st century. TikTok has become the fastest growing social media platform with the highest engagement rate. Therefore, creating a clear and concise TikTok marketing plan is crucial to your business.
So, What is TikTok?
Bytedance’s social media application ‘TikTok’ is a video-sharing app that allows users to create and share short videos on any topic. TikTok has grown exponentially since its beginning in 2018, with a whopping 87% rise in 2020. This is because TikTok is curated for everyone and anyone, with a focus on creative, original and educated content.
How is TikTok Beneficial for Your Business?
TikTok is by far the most engaging social media app in 2022, with its average user session 3x longer than Instagram at 10.85 minutes. Consequently, you can expand your reach to different and broader demographics. Additionally, TikTok encourages engagement with your audience through comments, duets and stitches. By having A consistent presence on TikTok, you can increase your brand’s credibility and social proof, ultimately resulting in conversions for your business.
How to Make Your TikTok Marketing Plan
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Optimise your profile
Your bio is the first way you make an impression on TikTok. To make sure it is optimised it is essential to; tell your followers who you are and what you do, use emojis and to add a call to action (and link your website). If this profile is not optimised, your business will seem untrustable.
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Use paid ads
Reach your target audience and drive results quickly with TikTok Ads Manager. Here are the different types of ads you can use; topview (the ads users see when the first open the app), infeed videos and boosting your current posts.
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Work with the algorithm.
Watch time, user interactions and completion rate metrics matter on TikTok. If many users watch until the end of your video and engage, this will show TikTok’s algorithm that your video is worth sharing.
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Be active
It is important to stay active on any social media platform to improve your SEO. Mike Prasad, founder and CEO of Tinysponsor, reiterated, “For a business to be successful on TikTok, they need to first be active on TikTok… [Give] users a reason to follow you.”
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Use trends
Knowing what the trends are is the first step to success on TikTok. To have the biggest effect on your visibility, you should make the most of viral sounds, challenges and hashtags.
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Track engagement with analytics
Look at your analytics and iterate your content according to what content thrives or flops.
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Stay consistent with planning.
The algorithm loves consistency and will reward you for it. Plan your content effectively so you can post consistently- whether it is twice a week or a month.
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Perfect your online persona
Base your persona on your ideal audience. Are you professional and stern? Are you bubbly and creative? How you present yourself and your brand will influence who follows you and who does not.
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Prioritise user-generated content
Consumers trust other consumers. You can increase authenticity and trust by prioritising user-generated content.
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Build relationships with influencers
An excellent way to boost your content is through influencer relationships. Influencers have large communities engaged, interested and invested in your niche, so enlisting their help can open you up to a larger audience.
Final Thoughts
Having a TikTok marketing plan is essential for your business’s reputation, credibility and advertising without feeling contrived or ingenuine. TikTok’s algorithm and growing popularity allow for high reach and engagement, so a clear and concise marketing strategy is crucial!
