Macey brought their new brand book to the initial strategy session so we could get a feel for the tone of their new messaging. With a focus on Macey’s personal touch, we were tasked with designing a modern website that encouraged visitors to contact Macey for insurance information and/or a quote.
Our Solution
The new Macey website is user-orientated with resources grouped together and easy navigation that guides the user towards the information they need. The script accent font and cheerful imagery create a welcoming feel that aligns with the new modern branding. The website can easily be updated and expanded by staff while still keeping to the brand guidelines. Feedback from the client and visitors to the site has been overwhelmingly positive.
